So it's unusual to hear of something whereby a special, heavily discounted offer in only available during school holidays.
I'm talking about London Midland's "£10 Great Escape" offer. You download a voucher from their website, present it at the station and can get a full day's travel on their network for £10. bearing in mind that that stretches from London to Liverpool, that can be a very good deal indeed.
The only downside (for us childless ones) is that it causes trains to be packed out with families! :-) Now that can plainly be a Good Thing.......but I do wonder how many of those journeys would have happened anyway (maybe not many, I don't know?) but why don't they try the (occasional) offer in term time, when presumably there are many more empty off-peak seats to fill?
Just a thought.
And overall it really is a good idea. I've now availed myself of it a couple of times and - apart from tiring myself out - can pronounce myself very happy with it!