Tuesday, 19 January 2010

Cadbury's

So the news has broken this morning that Cadbury's board have apparently advised shareholders to accept Kraft's offer of 840p per share, which makes Cadbury's worth £11.5 billion.

Maybe I'd do the same if I was a shareholder. But you know what> Actually I don't think I would. I regret us selling everything off and whatever promises are made in the medium term, the company's presence at Bournville will change eventually, I'm sure.

Our city is littered with take-overs that were supposed to have no effect. Ladies and gentlemen of the jury, I give you Rover and LDV. Beyond I give you BSR in the Black Country and Terry's of York. And who bought the latter and moved production overseas? Oh yes, it was Kraft.

I don't think for a minute that Cadbury's will "close down" the Bournville works; but I suspect that things (ie jobs) will just "trickle away" over time.

We are sleepwalking into our own destruction I sometimes think.

Still, at least it'll be an excuse not to eat chocolate anymore!

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